About us

It's all about fashion!


Located in the heart of historic Parnell, Apparelhr Fashion Resources was established in 2005 to meet the growing needs in the Fashion Industry for strategic recruitment, HR, ER, product development and advisory services.

A company who can work alongside apparel manufacturers, wholesalers, retailers, importers and associated businesses. We assist new businesses with technical and manufacturing support from Design, Specifications, Sampling and Manufacturing.

To work in partnership as an extension of  a client's business, to truly understand their long term business needs, to service them fully with their immediate requirements.

Our Director


Director Julie Malone has had vast experience in the NZ Fashion industry. Growing up in a family owned CMT, Julie started her training early, as young as seven she started working alongside her parents, by eight she was working after school, weekends and the holidays in production.
Attending AUT and starting off in the cutting room she worked her way up to qualify with the ATITO, teaching patternmaking, garment construction and design with a Private Training Establishment (PTE). Working closely with the local fashion industry Julie developed curriculums to meet their specific skill requirement needs. 

Julie then developed and implemented training programs that utilized NZQA unit standards and industry based on site training.
These very successful programs saw an average of 99% of the candidates that attended placed into full time employment within the fashion industry. With multiple Advisory Board, Committee & Consulting positions, Julie is a multi faceted industry professional.

Julie gained an excellent reputation for reliable training strategies, solid career development advice and a very customer focused recruitment style for both the clients and the candidates.
With over 40 years in the industry Julie  has in-depth knowledge of  roles and knows how to get the 'right fit' recruiting prospective employees.


"I met Julie through recommendation from a colleague. Having known her over the time that I was living in New Zealand, she has not only become my recruiter, but also a dear friend. Julie is highly knowledgeable in the market of fashion companies, as well as finding the perfect fit in the job market for all lines of the fashion manufacturing and retail industry. I find her approach open and honest, and she is a excellent sounding board when it comes to career guidance in the New Zealand market. If anyone is wanting to enter the fashion industry, or further their career, I would highly recommend speaking to Julie from Apparelhr."

Our Team

With a modern office environment we have a stable of 35 contractors that are engaged for their specialist skills and experience on a project by project basis. This gives the team the flexibility to work in the office or from their own  workspace. We all love it and it is the perfect way for us to connect and accomplish strategic results.