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Posted Date:09/07/2021
    Job Number: J0000953

Job Title:                            Brand Manager

Location:                            Mount Maunganui

Reporting To:                    Managing Director

 

Key Objective:

To consistently ensure that all areas of the business are reflective of the Brands vision and mission and business goals.  This includes responsibility for store signage and visual merchandising; photography and videography presentation and communication; social media and website presentation and communication.

 

Key Responsibilities

 

  • Plan and execute online and instore marketing campaigns.
  • Work with the Directors to strategically plan marketing campaigns to achieve business goals.
  • Management of the marketing budget throughout the year.
  • Set yearly and monthly marketing plans and campaigns. Constantly review and communicate to the marketing team to execute accordingly.
  • Plan and execute weekly emails to database.
  • Manage Visual Merchandiser, Photographer, Website Co-ordinator and Social Media Co-ordinator to achieve marketing and campaign plans and hold them accountable to their roles, responsibilities and budgets.
  • Plan look-books for each collection for Website Co-ordinator to execute.
  • Plan photoshoot and video campaigns to achieve intended marketing/campaign goals in line with brand values and philosophies.
  • Ensure all retail stores brand alignment including visual merchandising, store signage and presentation.
  • Ensure social media and website always have brand alignment with regards to imagery, verbal communication and intended marketing purposes.
  • Provide regular reports back to the Directors around strategy, direction, evaluation/success of campaigns, etc.
  • Ensure the business stays relevant and up to date with market trends, technology, and social media advances.

 

 

Job Title:                                 Brand Manager

Location:                                 Mount Maunganui

Reporting To:                        Managing Director

 

Key Objective:

To consistently ensure that all areas of the business are reflective of the Brands vision and mission and business goals.  This includes responsibility for store signage and visual merchandising; photography and videography presentation and communication; social media and website presentation and communication.

 

Key Responsibilities

 

  • Plan and execute online and instore marketing campaigns.
  • Work with the Directors to strategically plan marketing campaigns to achieve business goals.
  • Management of the marketing budget throughout the year.
  • Set yearly and monthly marketing plans and campaigns. Constantly review and communicate to the marketing team to execute accordingly.
  • Plan and execute weekly emails to database.
  • Manage Visual Merchandiser, Photographer, Website Co-ordinator and Social Media Co-ordinator to achieve marketing and campaign plans and hold them accountable to their roles, responsibilities and budgets.
  • Plan look-books for each collection for Website Co-ordinator to execute.
  • Plan photoshoot and video campaigns to achieve intended marketing/campaign goals in line with brand values and philosophies.
  • Ensure all retail stores brand alignment including visual merchandising, store signage and presentation.
  • Ensure social media and website always have brand alignment with regards to imagery, verbal communication and intended marketing purposes.
  • Provide regular reports back to the Directors around strategy, direction, evaluation/success of campaigns, etc.
  • Ensure the business stays relevant and up to date with market trends, technology, and social media advances.

 

 

Personal Attributes:

 

 

  • A love and understanding of fashion including researching other brands
  • A finger of the pulse of fashion, keeping the business ahead of trends.
  • Strong attention to detail.
  • The ability to deal with multiple tasks concurrently.
  • Strong organisational and time management skills.
  • Works well in a team and individually, with the ability to develop sound relationships with others.

 

  

Skills, Experience and Qualifications

 

  • Fashion industry experience is a must.  A solid history in the fashion/retail industry.
  • Must have high level of graphic design skills.
  • Proven experience and understanding of all social media platforms.
  • Proven experience of Facebook advertising
  • Degree educated, ideally in a marketing discipline.
  • Minimum of 5 years’ experience in a marketing environment.
  • Previous management experience.
  • Experience with Adobe Creative, google advertisements and shopify.

 

 

 

Our confidentiality is guaranteed! 

Register with us today and apply online!! www.apparelhr.com 

Like us on Facebook! https://www.facebook.com/apparelhr 

For more information about this great opportunity, 

Please contact Julie Malone on 021 1560 111

  

Or email fashion@apparelhr.co.nz to find out more!

 

 

     
     
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